Small Web services for income in the network

To begin, of course, be a niche. But when the majority is trying to make a revolution, we should not look towards innovative solutions, and improve operating systems. Take what is and make it work better. For example, a simple product. sapemaster. does what she can do glanders. Perhaps someone will say that sapemaster not such a simple thing. Yes, but it's all a question of investment of time and money. The very same idea - niche. You must agree, without sap sapemaster not needed.

How to find a niche? . Write on the leaf that is not so with the products you work with. For example, I vybeshivaet frame sliders. And not just me. That is why there is a whole industry of plug-ins under the engines, in particular for wordpress. And these plugins are selling well. There's even an entire culture of consumption toll free plug- in engines.

The second search option - crafted consumer segment. It appeared as Satellite-X - as the first stand-alone product for earnings on the links. Before him were the only adaptation. Of course, this is not a service, but an example of a show. Let's say you hang out for a long time in our mothers and see that my aunt suffer from the exchange - transfer items. So it makes sense to check the relevance of a small site, where every mom can put unnecessary stuff, and the other to choose these things and take. What is income? . Interest in the children's things lasts about 5-7 years, then move on to the children mostly new stuff. Therefore, a grateful consumer audience provided.

The third option - poor competitor. Let's say someone has worked on the cases above, but the forces he had the only lopsided freak. For lack of anything better in this niche, people use what we have. A great way to take an idea and make it better. The main condition - the original service should not get caught up too deep in the hearts of consumers. And, of course, must be visible trend in the lowering of the interest of the owner of the original service to the child. Here and there comes your time. Come and take. Just do not copy and foolish to go into a niche where you are and without a lot of people, if you do not have reliable financial cushion. Let's make a new link exchange expensive, but to make another public service test site with the original model - quite rightly, that in his time and proved Maul. What is profit? .

We should also talk about insurance. Most, not thinking, throws to the winds in areas that may be of interest to large companies and. Therefore, over time, faced with competition from smaller services monsters drop out of the game or keep only a small number of followers, insufficient to solve the problems for the health service. Therefore it is necessary initially to estimate how interesting Krupnyakov get into this niche. The most important criterion - a potential ceiling. Whatever it was difficult to evaluate it - it's a matter of time. The first test surveys about pell potential audience consumption. Too shallow work - better to abandon himself to the work. Too big - is to refuse because of potential competition with the major services (if you do not have the investor). But the mid of - well, you can work.

The most clear example - intercity service for anything. Reference or specialized portal. Or narrow niche of Web services. For example, I suggest placing the grid in their reviews of blogs. Our capacity of approximately 60-90 business reviews per month. Given the technology, how we do it: each review is separated by two bessylochnymi posts ( 1 link at the end of fasting for 3! ) And is provided with commentary - Krupnyakov a dull uninteresting. Services such as Blogun easier to sell a lot cheaper than having an exclusive placement. So they sit in a niche govnossylok, and we in recess The copyright of budget reviews, without interfering with each other. And if any man will compete with us, such as a copywriter or a group of copywriters. And in all of us have enough customers.

Finished with the selection of a niche, it's time to start doing service. Services are built on manual labor and the machine. For example, you can buy in our database keev. R-Base. ( 100 million. keev ), but then you will be a serious sex keyvordkiperom to form a sample for your doorways. The owner at my request, made ​​several. of standard samples. But that's not enough to satisfy the market. Very, very few. To have I done if I had the time and effort? . Of course, there will be a lot depends on reputation, but that'll come. And to rid themselves of works on the cleaning and collection keev a particular niche, many would want to rid themselves. IMHO. If the price is satisfied. Bob came in and order 10 sets of 1k keev on ' Nightingales '. You are gathered and sold for a set of 1baksu. 12 bucks in my pocket. And Vasya 4:00 saved time he spends on the generation of doorways and fill them to the host.

Therefore, manual labor can not throw back. Moreover, I would recommend even completely automated services start with a manual or semiautomatic. The same Ganin would ever make the service, which on the one hand, consumers will fill layouts or TK, and the other pros to format / handle this stuff and fold back. Drain / Gulf of payment on the machine, the rest - hands. Is not it a service?.

And, of course, fully automatic. The biggest minus the total machine, it has value only if its creation is not available most of the programmers. If not, then six months later ðóíåò zapestrit clones and kranty your service. Manual do not duplicate. Therefore, automated services, or must contain enough high-tech module, or offer an innovative solution, which does not understand how it works. I can not say that too many of these ideas. but there is. One has only to dig deeper and find a good coder. Or so be very.

Next comes the stage of a service. The basic cost of creating the service in question can be assessed in the amount of offhand 500-1500 bucks. Why so many? . Why so few? . The work will be less. Dates? . It is possible and faster, but why rush.

How to choose an encoder? . Take the best modulschika - one who writes custom modules. He no longer coder than most of these tuners tsmesok. A portfolio of parsers - it is excellent. Writing parsers - this is a test for lice encoder, because it requires to find its own approach to the characteristics of many systems and take into account the many nuances of their work. Another look at the quality of the HTML-layout. This seems to be not so much need for an encoder, but talks about his accuracy in the. The cleaner layout, the punctual person. Well, the last test - personal communication. See Ponte, refuse to cooperate. For work within you will constantly change TK, and people with enthusiasm for it you will blow off the nerves. For me as the best guys for such projects - voluntary tedious bores with a gentle nature. They will take out your soul matters in which you do not understand, but the work you will be satisfied.

Started coding? . Yes, the service is necessary to untwist when it is not. Several stages: first, the announcement that all things will be. Then, gathering information from focus groups. Then the first tests on the beta. Then the second phase of testing. Later stage of testing on human beings. Then the direct advertising. Then part of the guerrilla. Then depends on the results of previous stages.

However, it is important to consider possible. The human brain is designed so that six months he will not wait. We all live in a monthly rhythm, and within a month - in a week. Therefore, references to stumble the first time about a week, the second time - about a month. Then he starts forgetting. Therefore, the first announcement of a better run for the month prior to the brick-busting action. To understand what I mean, think of the stages of teaser advertising your city. First, muddy heroten on billboards and in a month - normal advertising. In the web the same laws. More specifically, the web is not a web - the laws do not change the perception of information.

So woe to you if you screwed up in terms of. Can provide a list of projects dlinnnnnnny who died because of mistaken dates. So I have to start measured the rate of development, and then planned to promote.

What is the advertising campaign service. Let us step by step:.
- Interested in the novelty. The widest audience. I love this stage and usually try to avoid it. And then break off and pernesh on terms. And I love the idea put on the back burner.
- The principle of exclusive participation and involvement in the development, building a loyal audience. The service is by invitation only. Future elite service and your principal advisers.
- Issue a loyal audience to the explosion - a short phase, when seemingly all indoor and service, but the people are shoals, for example, invites a.
- Opening. Typically, the effect of novelty can extend a month or two. All vied with each other to share information about the opening of service.
- Updates. While there is growth - all important infopovod. In the future, play a role only serious ups. Therefore important to regularly updates.
- Shares. When it did not help - it's time to hold stocks. We are looking for in the coin zagashnike. By the way, is wrong to think that the more denezhek as a prize, the better the service itself. Simply, it says, as a rule, or of ill-conceived policy of the prize, or a sound investment policy and hopes to develop.
- Jeans. When the shares are not already and invigorate, is open jeans in blogs and forums, there are heaps of good reviews, the constant ups topic.
- Literate PR. Who survived and recorded the expenses, he gradually defines its niche and begins to fill it entirely, as the jelly in a glass. There are various techniques so that we have in this article will not even try and describe them. If you want an example, look at as they are now selling X products as sold Zebrum. I can not say how happy I am ofiget on the number of sales, but this segment of my work pays for itself. In any case, the broader advertising will not work.

The main thing in advertising service - its combination with the time, oddly enough. Here is the main difference between advertising in Offe. There is usually advertising, though tied to the timing, but more effort on the desires of consumers. And the web hit the desires of more sundresses. First, it is shocking, then you get used. That's how the web - it views spread much faster Offa, so it's easier and more intuitive to try to manage these views than they generate through advertising. Vkinul troll or published a number of high-quality candid reviews - saved the budget and got the desired effect.

Therefore, banner ads and jeans sosredatachivaem at stages when it is necessary to inform many people about the event. And the reviews and topics on the forums - start work on the second stage. I'm not very good attitude to the topic, which appear before the service starts. Just wanted to ask - what was secured as early. And when a wave - this topic is a way to get feedback from potential and current customer.

Two-week rule. Very hard and fast rule. If, within two weeks, you could not create a positive relationship with the consumer, the more it will be worse. T. e. let's say 30 out of 100 people are happy and 70 unhappy. Within two weeks, you make corrections - it becomes satisfied 60, 40 dissatisfied. Dissatisfied go, but a negative trend broken. If nothing changes, then two weeks later dry up the novelty effect, the flow will be reduced, and users do not. And the number of negative off scale. Restarting the cost up more than the launch of new service. Therefore it is better first povkalyvat until the influx of new customers will not be higher than the outflow, and the numbers have stabilized. Remember - you have only two weeks! . And no promise not to save.

Now for the pleasant. On the pasterns. It's time to get to the earnings. Personally, I really like the system to pay for services through the prepaydah. First, fix the minimum amount. Secondly, a lot of payment options. Third, reliable. But if you feel sorry to lose two. 3%, it can be translated directly, and bring all payments to one embodiment of a webmoney. The modules have to pay for open access and easy to tie almost any sane programmer.

The essence of pay - the real money for virtual change in your service, and there are written off to services. Schemes of possible pay by use basis, time payment. How to implement - it depends on the particular service. Separately, an elaborate system of returns from the account - this will save your karma.

That's all proper. Now add up all this by the example of a simple case study. Above was an example of store- exchanger for moms. Here is an outline of work.

0) We learn the ideas of appropriateness. Mothers in the ahue vying give advice.
1) Find a programmer.
2) Implement a rough scheme of filling the store and exchange of things.
3) Buy a good design.
4) PR, that the development has gone 3-5 and type of service for the test. Better than those who poemotsionalnee and pofludlivee.
5) Put diz, debug, sharing with mothers.
6) Put the payment. Stipulate online payment service feasible, as the lions let out moms -testers. Glad unfolding srach.
7) We attain small things. We invite mothers 20-30.
8) Buy a banner on this forum, open public registration. Important: before placing necessary to achieve a large number of things from moms -testers. Through persuasion, of course.
9) Vozimsya to glitches, respond to tickets.
10) Service has a stable form. Start the context, promotion, advertising on local portals. Attack the other forums.
11 ) distributes discounted tickets. Form a positive opinion. We collect customer base with things.
12 ).

Of course, everything is wrong, but the scheme does not change. Service small, niche, and it all depends on the particular communication with individuals. And everything will turn, you can not predict.

Now let's summarize all of these arguments. Any service is good that it almost does not depend on ' weather ': the behavior of search engines or market conditions. Although, of course, depends on, but not too much, besides the inertia effect of weather conditions. T. e. a couple of years it may be no use to anyone, but a couple of years - an eternity for web projects.

Small low-cost services. Even in terms of advertising. Although they, of course, low-profit, if you do 0. 1.5 pieces of bucks a month is not enough. But in the context of the cost is 200-300 % return on an annualized basis. I did not know of any service that I did not beat off for the first year.

Theoretically, the small service can be part of a larger or expand with the growth of the audience. Most popular now, services have grown from a private idiotic ideas. The same tweeter, for example.

Service is liquid. By virtue of their inertia, even dying service can be sold and the seller in time to squeeze out the result until the dying service.

Service is material. Website, if he was in a bank - have no need. And the service there are people who all at once will not go away.

Service - not the site for a living, there's always a chance to reverse the situation and regain the trust and profitability.

Service - it is also social engineering, which is sometimes better vshtyrivaet alcohol and falling with a parachute. I have poprivyk, and the guys with whom I work, sometimes precipitate and write in my pants. Really, sit and drochat statuses each minute during the month. For there on the other side is not money, but real people, and they do something by your rules.

What can I say more? . Perhaps this is what you're looking for, but could not lift his head from the doorway and govnosaytov. So is not it time to regain the exalted state of mind and a sense of what you're doing something to someone right?.

Have a nice day everyone!.

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