Sbrendili

When standing in the shower, he suddenly thought that almost all large and important brands in the world created in the U.S.. Apple and Microsoft, Oracle and Aybiem, Coca- Cola and Pepsi, McDonald's and Walmart. I tried to remember the summer that gave the world Europe, and remember only the IKEA and clear - murky empire of the owner of the island Necker, although to call it a multinational corporation can only be a general name, as well - a bunch of smaller national companies and a fairly.

China - the world's second economy, and not a single global brand is not. Japan - it is still Sony, Toyota, Nissan. In Korea - Samsung. In India - Mital.

Russia and Brazil? . Africa? .

I have no doubt that there is, perhaps, companies from Europe or even Russia, with offices around the world. But Apple did not scale, even one-tenth.

The conclusion is simple: only one country in the world is really interested in exporting their ideas. Well, Japan has little. All other export raw materials, manpower and personalities. I am sure that many more people around the world will remember about Abramovich, rather than about Kaspersky Anti-Virus or products Abbyy.

It turns out that the U.S. economic policy - it is extroverted, designed to deliver information to everyone, unlike introvertivnoy closed over the policy when significant on a global scale are individuals, promoting their ideas, sometimes even in spite of the current conjuncture, or ethnic group mentality. At the time, the Chinese company Lenovo, to promote their computers all over the world, took on the work of the American manager.

We like to think of the soul, the freedom, but for some reason it's done better than the sound of iPods. And it makes you wonder. Eat all you want. That's why global brands.

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