Dell Tennyson and Linda Tobey wrote just a great tutorial on advertising for small business owners and new managers on advertising. Despite his more than 10 years of age, the book reveals almost all versions of traditional advertising, the procedure for creating and working with advertising agencies. Some tips from the book and now have not lost their relevance. Yes, the book gives one side is the wrong information about the size of outdoor advertising billboards and the like are made layouts, on the other hand it is clear that the authors have honestly tried to adapt the book for Russian-speaking readers. In the book are common examples of advertising in the former Soviet Union and gave opinions on the applicability of certain types of advertising in the CIS.
If you want to get the basic knowledge for the production of advertising, advertising medium of choice, working with advertising agencies and freelancers, advertising in newspapers and magazines, outdoor advertising and transportation, radio and television advertising, then perhaps the best books are not found.
By the way, the book is quite accessible to the. set. sites. Is not it wonderful?.
No comments:
Post a Comment