In a study of the market for mobile advertising agency, Juniper Research has revealed a trend in this year ad spending will be about $ 1 billion, and already by 2013 this figure will increase to $ 7.6 billion. Advertising through text messaging is still the leader in the market, the organization will spend its $ 335 million in 2008. However, the active development of mobile TV technology will reduce the growth of services SMS- sending, by 2012 the cost of text ads will not exceed $ 2.5 billion. Asia-Pacific region has the highest cost of advertising - this year they will be $ 414 million, and by 2012 will grow to $ 2.1 billion.
Windsor Holden (Windsor Holden), the representative of the Juniper Research, says that the total financial cost of mobile advertising can not be compared with those of television, movies, periodicals and the Internet. However, the ability to customize a given segment are at the highest level, because the ads are delivered directly to a potential buyer. This property attracts an increasing number of major brands.
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