Confusing, and to impose your game

Be paid for all is now well. No one remembers those who started, but who could follow in his footsteps and develop the situation, the company, the idea - the one on everyone's lips. Sit down on a wave and go, borne by her, you can have different. You can just relax and enjoy that kind of move in the right direction. You can help yourself a little bit and go faster than others, which will accompany you envious glances. And you can fight back and try to swim to shore or back to faint but happy to get out of the water. Although, one wonders what all got there.

General idea of ​​the modern heroism is quite erroneous. The protagonist of today, the one who put himself on the cervix in the shit, and then with great effort to get out. If you could shit around and go ahead - you're not a hero. If all of this and prevented tens of shit, maybe hundreds, of other people - do not you write about in the newspapers. But the struggle with the same shit, even if your kind, honorable.

However, let's leave aside the lyrics and look at the practical side of implementing this paradigm. What is the basic idea for today in the Russian business ( can not speak for the world, although I think that the situation is almost the same )? . At present, the basic idea of ​​advertising is to promote the product the consumer desires guessing. It is believed that each potential customer specific settings are turned out, knowing that you can offer him what you want. There is another idea that is gradually gaining the course, but it later. And business - why create a new, easier to learn the existing, developed horizontally - place a lot of.

Yes, that far to go. Recently I was asked - What are you, comrades, you earn? . Sucked in the wake of the ship picks up speed and get out there is no force. Because so well. Well, not so good, but acceptable.

What is the basic way to move in search? . I am in a general sense. That's right: we need an algorithm to guess the search engine and a site for podladit. That's where the long sheets of texts on the site, often in conflict with a business idea to business. That's where this endless struggle dorveyschikov for indexing their creations. Against this background, I am impressed by those who are exempt from this continuous pressure destroys the templates and make something of their own - God willing, someone will appreciate later.

No doubt such a path longer. And not always rewarding. Often not enough bit of effort to get to the end. Often the reward is not comparable to the cost. But still glad that you've created your wave, and do not swim in someone else's. Such people can not but arouse admiration.

Being in the trend is good, comfortable, quiet. While he will not end. Its the same trend can only conclude you yourself. And here we come to another marketing idea, the result is seen by several years as an example of one company, although I used to like to watch only religious organizations. I am an Apple and built its world.

I'm not a fan of Steve Jobs and his company's products. I'm not even cool - I stupidly still, but it seems that there are not many. It is impossible not to recognize that indifferent to the iPhone and aypadam very little. And it's not in the design and innovative ideas - not so beautiful design, is not so great ideas. But the atmosphere, a culture that made ​​the company, which they say or in admiring tones, or in a pejorative. True religion. Or rather his world, separating the people living in it from all others, admission to which is worth 100 bucks to two pieces - enough to buy a player iPod.

For those who do not understand the first time, Apple was trying to - trying to be honest - to follow the trend, to do everything. But then went back to basics and created the wave, their world, their religion, which is now worshiped by millions of people. And there is nothing wrong in this - one way or another each of us chooses an object for the attention and adoration often, the world needs ideals, so why not buy it for six hundred bucks to 16GB of memory.

Many believe that since you can not make the world more than Apple did, then do not even try. But no, my dear - is. Let it be small, even tiny little world, but it is your world. Everyone seems to combine the world of the Internet, but it is not. The more accessible the network, the more we separate even from those who live near. Because, whereas before it was hard to find like you, but now, even for a complete geek, and there zadroty same on the endless expanse of network. What then to say, if you have a very average needs and desires. I am sure that you have friends already in the network far more than outside.

Business - the same communication environment, like any other. You write in a twitter about how the candidate's rent, rather than to discuss it with their friends in the audience. You are selling your product to those who are interested in it and learn for months and years to provide the lowest cost of those who are most likely to buy. It's cheaper, it's faster, it requires fewer resources.

20 customers will bring more money than a thousand spectators.

But back to the original article idea. In the trend-following is not bad, but who should he have better luck - he deserves every encouragement, but it's so boring and so dangerous. Fall out of the trend can be for one day. Just because it will be completed. And what's left in a clean balance? .

Perhaps, many have gone to the Internet to enhance their independence. But here's the facts - nothing has changed, only the changed surroundings and the inner self, which is the first failure begins to falter - just read most blogs at the beginning and after six months, when suddenly people realize that they are also dependent, but now their employer or Yandex .

I am truly happy for those who have obtained all. I am sincerely sorry for those who can not achieve anything. But I still hope that my words will make at least one person think about the way. only his. Where it really will be the host.

---------------------------------.
Sign up. to update the blog with one click!. Read on Twitter!. ::. Advertising blog.